It may seem like a trivial decision, but choosing between color or black and white for your printing project can make all the difference in the look and success of your final product. Whether it’s branding and logos for advertising materials, business cards, menu printing, or photography, there are a number of factors to consider when deciding if you want to print in color or black and white. Flushing, NY’s AM Design Studio will break down those factors for you.

Here are three things you should consider when you’re deciding between color or black and white for your printing project:

• Formality Level: Is your printing project for a business? A non-profit organization? A community project or event? Think about the people your printing project is being done on behalf of and the audience it will target to help you decide. Professional items like newsletters and proposals will most likely be suited for black and white printing, whereas more informal or personal items like store displays, event posters, and even business cards might be more eye-catching with some color included.  
• Budget: The number of prints you need can dictate which type of printing you choose. Black and white is usually the cheapest option if you’re printing in bulk. Another option is to have a spot color so you can add a pop to your items without going over budget. It’s also important to think about whether your budget will be able to accommodate the color you choose to print in over the long term—for instance, if you choose to print in color now, know whether your future budget will still allow for a full color print job if you need to replicate your printing project in the future.
• Graphic Design Standards: Does the company or event you’re printing for have specific branding and logos that can serve as parameters for your printing project? Do they require or prefer certain colors over others? Be sure you have a good sense of this while making your decision to go with black and white or color printing. When considering the graphic design element, also note whether your printing materials are heavier on text or images to help you decide whether to opt for color or black and white printing.

For more information or help with all your printing needs, contact AM Design Studio at (347) 732-9271 or visit their website.