At first glance, a menu is just a list of dishes for customers to select from. However, the design that goes into your final menu printing plays a much larger role in helping patrons decide on a meal. Everything from color and layout to wording must be carefully planned to encourage visitors to fill their bellies and quench their thirst. Use the following guide to transform the way you think about menu design.

The Thought Process Behind Menu Printing & Design

Organization

Most customers will spend a brief amount of time perusing your menu to find what they want to eat. During this time, you want your menu to speak volumes. The key is to make it easy to read and find items by using clear section headings and enticing dish titles.

Reading Patterns

During a quick scan of a vertical menu, most patrons will notice the items at the top and bottom of the page more than those in between. For this reason, these items are often the biggest sellers. To improve your sales and reputation, ask your menu printing company to place the dishes you hope to sell the most of in these spots. However, this “sweet spot” might change slightly depending on how many panels you choose to include on the page.

Limited & Detailed Choices

A minimal menu that uses negative space to its advantage can make customers feel more empowered about their choices. Typically, the golden number is seven items per page, as well as a detailed description of each. The limited selection will keep customers from feeling overwhelmed, and the overview of each dish will make them more comfortable with spending their hard-earned money.

If your current menu is not speaking to your customers the way you would like, contact the graphic design team at AM Design Studio in Flushing, NY. They will help you come up with the perfect layout so you can display the ideal message to future patrons. To get started, call them today at (347) 732-9271. You can also visit their website to learn more about their menu printing services.