While real estate agencies rely on various marketing strategies — including lawn signage, billboards, and web advertising — one method with a surprising amount of potential is the direct mailer. In a field where the competition for attention can be fierce, direct mailers give Realtors® the chance to stand out in a slightly less crowded marketing space. AM Design Studio, in Flushing, NY, shares how real estate direct mailers can be beneficial.

3 Tips for Real Estate Mailers

1. Send the Right Amount

Because they're relatively inexpensive, direct mailers can be tempting to send two or three times a month. But, you don't want potential clients to start associating your agency with nagging persistence; so, try to strike the right balance of getting your brand and contact info out there without overwhelming recipients. Send direct mailers about once a month. 

2. Take Advantage of the Holidays

November through February is the low season for the real estate business; home-buying and -selling are slow processes, and fewer people are moving into new apartments. But, that doesn't mean agencies can't take advantage of the holiday season. Winter is an excellent time to build brand awareness by sending out casual, friendly holiday notes, introducing yourself and your company to residents. 

3. Utilize Postcards

When it comes to direct mailers for real estate, postcards are small, eye-catching, and — most importantly — concise. Larger brochures with multiple pages are often thrown out instinctually, as people try to rid themselves of as much "junk mail" as possible. Light, glossy postcards stand a much better chance of getting a person's attention, even if only for a few seconds.

Real estate agencies looking for a way to enhance their marketing materials will find an ideal partner in AM Design Studio. The design company offers everything from direct mailers, banners, posters, and business cards to guidance with web development and SEO. Renowned for their clean, distinctive graphic design work on various platforms, AM Design Studio has all the expertise and technology to boost your brand's appeal. Visit the team's website to browse some of their featured projects, or call them directly at (347) 732-9271.