Whether you attend community events or send out mailings to contacts in a database, opting to share your company information in brochures is an excellent marketing tool to get people excited about your products and services. Brochures can be printed on various paper stock with different finishes, which makes it easier to pick an option that reflects your business. Here are a few design ideas to ensure the marketing strategy makes a positive impact on your business.

What Will Make Your Company Brochures Stand Out?

Keep the Target Audience in Mind

The main objective when printing brochures is to target consumers who will benefit from your services or products. Keep this in mind when choosing artwork to display on the brochure. If you own a sporting goods store, for example, use images of athletes in the middle of training or close-ups of equipment to help draw people’s attention. Color choice is also key. If you own a cozy bakery or trendy boutique, consider using whimsical colors such as periwinkle or vibrant yellow to evoke a casual, fun tone. Darker colors — such as purple, black, and royal blue — are often associated with luxury; consider dark tones if you offer high-end goods.    

Let Your Creativity Shine Through

Although many brochures feature shiny, thick pages, you can stretch your imagination to the limit when it comes to designing the marketing material. You can mix textures to include slick and matte finishes or choose an accordion-style folding to help the brochure stand out in a stack. Choose one or two interesting elements to draw attention to the pamphlet. Adding too many unique touches could make the book appear cluttered or disorganized.

Simplify the Messaging

Although you want potential customers to know as much about your business as possible, don’t list every service you offer in the brochure. Cluttering the pages with too much copy is a surefire way to lose someone’s attention. To keep an audience, stick to the pertinent facts about your company. If you market to several types of consumers, devote a page to each discussing how they can benefit from your help. For easy readability, you can share a few bullet points of information under engaging photos.

For additional guidance on how to make your brochures visually appealing and informative, reach out to the team at AM Design Studio in Flushing, NY, for assistance. They will share tips on how to adjust your marketing efforts to broaden your customer demographic and handle all your printing and graphic design needs to bring more business through the doors. To schedule a consultation with a representative at the New York City print shop, call (347) 732-9271. Visit the company online for a closer exploration of how they will help your business stand out, and follow them on Facebook to see projects completed for past clients.