Running a successful business depends heavily on your marketing and branding efforts. That begins with an appropriate sign that helps you stand out and draws attention to your company. As the leading source for promotional and graphic design in Flushing, NY, the professionals at AM Design Studio understand the most effective tactics for businesses to employ. Here are their tips for creating a sign that works best for you.

3 Tips for Choosing the Right Business Sign

1. Select the Right Colors

Color is the star player of your sign because it’s what initially draws interest. That visual impact is directly connected to the way your prospective and existing clients feel when they look at the sign. Think of the mood and spirit you want to convey. Different shades associate well with varying sensations — yellow connotes joy, red suggests passion, and blue is calming. Tying in your selected colors with your overall marketing efforts helps establish your brand.

2. Focus on Your Message

An effective sign makes an immediate and positive first impression. It conveys your branding message, informs passersby of your presence, and captures attention. To that end, the font used for your logo is especially important. Think of how different fonts convey different moods. Some are quirky, while others are refined. This choice also plays into how well you deliver your message and share your business with the public.

3. Avoid Overwhelming the Space

There is such a thing as too much, however. Don’t clutter the sign with an overwhelming degree of information that leaves the reader confused. Keep it snappy, straightforward, and informative. Your company logo should stand out, as should any catchphrase or tagline that is part of your marketing and branding portfolio.

Are you doing the best you can to establish your business through effective signage? At AM Design Studio, your presence and identity take center stage. The graphic design experts use your company’s unique qualities to create branding materials that help set you apart from the competition. Everything is uniquely yours, without the use of templates or cookie-cutter designs. They can also assist with web development to ensure that your digital presence is equally powerful. Visit the company’s website for information, or call them at (347) 732-9271.