There is an art to engineering the perfect restaurant menu. Design features such as photographs, colors, and fonts should blend harmoniously with catchy item names and descriptions. Here are some tips from your local menu printing company.

How to Build an Excellent Restaurant Menu

1. Get Creative With Words

Many customers will order items off your menu based on their names alone. Use the opportunity to have fun and get creative. When naming your dishes, play off of local sports teams, landmarks, and institutions. Include brief, yet clever descriptions to make your food sound even more delicious.

2. Use High-Quality Pictures

Hungry patrons respond well to visual cues on menus, such as clip art and high-resolution pictures. Hire a professional photographer to take pictures of your house specialties. Under each section of your menu, display two or three colorful and attractive images.

3. Choose Color & Font Carefully

Color selection plays a critical visual and psychological role in menu design. For example, red, yellow, and orange hues are eye-catching and tend to make people feel hungrier. Font size and style, too, are crucial. They should be engaging yet easy to read.

4. Keep It Simple & Clear

In the world of menu printing and design, less is always more. You don’t want your customers to feel overwhelmed by a busy, verbose, multi-page document. Go for an overall sleek and simple design that highlights your star dishes and helps patrons make quick decisions.

The next time you need design advice for menu printing, consult with the team at AM Design Studio. These graphic design professionals offer printing, branding, photography, and various other services to boost businesses throughout the Flushing, NY, area. Call them at (347) 732-9271 today get a quote on menu printing. Visit them online to browse through their featured projects and learn more about how they can help you market your company.