For many restaurant owners, flyers are an integral part of their marketing strategy. When designed correctly, these flyers can represent your brand and influence the decisions your customers make before they set foot in your restaurant. Here are some important points to keep in mind when creating flyers.

4 Factors to Include in a Restaurant Flyer

1. Target Demographic

Before you begin designing your flyers for marketing purposes, determine the type of audience you want to target. For instance, if you own a fine dining restaurant, you may want to attract couples, refined business people, and older crowds. In these flyers, use words such as “classic” and ”delicate.” If you want to target large families with children, use words such as “scrumptious,” “generous portions,” and “savory.”

2. In-House Specials

Restaurant flyers are effective tools for marketing your specialty dishes. Many people are eager to try unique foods that they’ve never had before. If you have any dishes that are unique to just your restaurant, include them at the top. Additionally, add photos next to the dishes to draw customers in even more. This will allow them to visualize themselves eating dishes that they’re unfamiliar with.

3. Deals & Coupons

If you have a daily happy hour or half off appetizers on certain days, don’t forget to mention this information in your flyer. These deals can entice new customers to try your restaurant and tell all their friends about it. Additionally, if your restaurant offers coupons, include a cut-out at the bottom.

4. Contact Information

Perhaps the most important information, don’t forget to include your email, phone number, and social media handles. That way, if customers have any questions, they can easily contact you. Including a phone number also allows customers to make reservations, view your menu on your website, or order take-out meals.

If you want to enhance your restaurant marketing, turn to the professionals at AM Design Studio in Flushing, NY. They offer a wide range of print and digital design services, including menus and large format printing, photography, and web design, and can help you set your business apart from the rest. These professionals have built a reputation of trust and loyalty. For more information about their services, visit their website or call (347) 732-9271 to discuss your project.