A logo is a crucial part of a company’s identity. It can convey their mission, services, and more to the public, which is why it’s so important to have an effective design. If you’re starting a new company or are revamping your branding, there are several essential characteristics your logo should have. Below are all the branding and logo basics to ensure lasting results.

What Makes a Logo Appealing?

1. Simplicity

Branding and logo design doesn’t have to be complicated. Some of the world’s best logos are just a few lines, a single shape, and two colors. Think about the symbolism of shapes. Squares and triangles represent strength and organization. Circles and ovals stand for connectivity, so see how these apply to your business.

Colors can have various meanings. A powerful red conveys energy and passion, while blue can be calming and trustworthy. Green represents creativity, while yellow can be cheerful. Consider the effects of these colors alongside the message a shape can convey.

2. Unique & Memorable

Don’t make the mistake of adopting a template logo. You’ll find you quickly blend into the crowd. Your logo needs to have a defining feature that’s specific to your brand and is memorable. Think about an icon that represents your company and then begin altering it slightly to explore logo ideas. For example, if you have a jewelry store, you can incorporate a diamond into your logo. 

3. Versatility

An excellent logo needs to be effective everywhere. Whether it’s printed on a T-shirt, scaled down for a business card or button, or blown up on a massive billboard, it needs to have the same effect. Too many design features or complex text overlays can become crowded when you shrink a complicated logo. Colors may also clash.

When you work with a branding and logo company, blow the logo up to various sizes to see the impact it has.

4. Powerful Fonts

The right font can enhance a logo, or in some cases, be the logo. If you’re hitting roadblocks with icons, try your company’s name in different fonts and colors. You may find the text is all you need or that it pairs well with a simple shape.

A professional branding and logo service can completely transform your company. AM Design Studio is proud to offer a variety of creative services from their Flushing, NY, office. Their design team will carefully assess your goals and then provide web design, branding, and marketing solutions to fulfill them. You can explore their work on their website or call (347) 732-9271 to schedule a consultation.