4 Signs It’s Time to Rebrand Your Business
Branding your identity impacts every aspect of your business. It can represent your mission, personality, reputation, and more, and if you notice all of these things have headed in the wrong direction, it may be time to rebrand. Working with a marketing company to re-define your brand can have a significant impact on success, so ask yourself if the following applies to your company.
When Should You Rebrand Your Company?
1. Your Message Isn’t Getting Across
A brand needs to draw interest and let the public know exactly what you do. If you find people aren’t grasping the basic concept of your business, you may want to rebrand. Efforts can range from creating a simpler logo and using a more legible font to completely renaming your company.
2. You’re Not Standing Out
Bland logos aren’t going to draw attention. If you have great reviews from past customers but still aren’t drawing business in, it can mean that you’re just not getting noticed.
Try to tell your company’s story through the brand. Consider adding a one- or two-word tagline below your logo. You may need to move from a monochromatic color scheme to a bright yellow, powerful blue, or a combination that your competitors aren’t using.
3. You’ve Made Big Changes
If you’re pushing into a new business sector, trying to improve your public image after issues, or have changed your mission and scope of work rebrand accordingly. You’ll need to appeal to a new audience, and a marketing company can help you explore trends in that business space.
4. You’re Not Relevant to the Times
Sometimes, a brand simply becomes dated. New trends emerge, and if you notice that your logo or color scheme isn’t fitting in, you may want to make a change. Many companies simply update their logo.
Updating to a strong font or using a rectangular design rather than a previous circle design could be the change you need. A marketing company will be up-to-date on trends and can help you explore ways to evolve accordingly.
Are you ready to rebrand? AM Design Studio has worked with clients throughout Flushing, NY, and will help you explore solutions. They’ll carefully assess your marketing and business goals to create web design strategies, logos, and promotional content to achieve them. Call (347) 732-9271 to schedule a consultation. You can explore their scope of work and past projects by connecting on Facebook or visiting their website.