When planning to start a food truck, there are several factors to take into consideration, from the cuisine you want to craft to your hours of operation. While mobile meals can be an excellent way to advance your culinary experience and make a profitable business, developing a plan ahead of time ensures your new venture will go more smoothly. Before you start a food truck, consider the benefits of making a business plan and what components you need to include.

Why Do You Need a Business Plan?

While running a food truck may seem like a fun prospect, a business plan is an integral step to building your mobile empire. Planning provides you with the knowledge you need to run a successful business, from designing your menu to setting your prices. Creating a business plan gives you time for trial and error, allowing you to solidify your business before you invest too much money.

What Are the Main Components of a Food Truck Business Plan? 

start a food truckYour business plan should be separated into a few different parts, including a summary of your concept, a market analysis, your employees, and your sales model.

Your summary will encompass your brand as a whole, from your colors and menu to projected food costs. The market analysis will examine your customer base, helping you refine what you will be offering, where patrons can be found, and what kinds of prices they’re willing to spend on food.

The organizational chart will break down how many employees will be needed, as well as what responsibilities they will cover. Providing a detailed explanation of each position will make it clear what role your employees play in the business. Your sales model delves into what strategies you need to use to promote your business, as well as what your plan looks like for expanding or branching out.


Before you start a food truck, consult with the professionals at Shanghai Mobile Kitchen Solutions. Based out of Brooklyn, NY, and serving customers in New Jersey, Philadelphia, Boston, Maryland, and North Carolina, their mobile solutions will help you equip your food truck with important appliances like stoves, griddles, and steam tables. They can also provide plumbing, electric, and gas services. To learn more about their offerings, visit them online or call (800) 253-4815.