One of the best forms of advertising at your disposal is your business sign. A custom sign that’s eye-catching, appealing, and easy to read will welcome new customers whether they’re walking or driving by your storefront. Here are a few ways to ensure your business sign is properly illuminated at night. 

4 Ways to Illuminate Your Business Sign

1. Floodlights

Floodlights are external lighting devices you can install above or below your sign. These separate pieces of equipment can be turned on at night to draw attention and light toward your signage. Before securing floodlights to the ground or onto poles, test the distance and angle to reduce shadows and maximize brightness. 

2. LED Strips

LED strips are incredibly handy for illuminating an existing sign or banner. These strips of lights, available in an array of colors, can be attached to the outer edges or surrounding surfaces to ensure your business is properly highlighted at night. This option is easy to install without maneuvering cumbersome structures while providing ample lighting that can be seen from a significant distance. 

3. Neon Ropes

When you’re in the process of designing new options, working with a sign shop that offers neon is an excellent choice. Neon is cost-effective, versatile, and will give your storefront or business a vibrant, yet classic aesthetic. Whether you’re an all-night diner, a wine bar, or a chic restaurant, the warmth and brightness of neon will naturally draw in crowds and heighten awareness at night. 

4. Indoor Fixtures

Establishments with big front windows can also use internal fixtures to their advantage. Consider installing chandeliers or track lighting in areas that reach your signs. Illuminating the windows with LED lights, festive string lights, or hanging backlit lightbox signs can also add brightness and visibility. 

If you’re looking for a quality business sign that will draw attention to your store or eatery day and night, M & J Signs will help. With two decades of experience providing custom signs and banner service to customers across Buffalo County, NE, you’re guaranteed products that increase awareness and boost advertising efforts. To discuss your needs, call today at (308) 293-0101. For more information on this family-owned and operated company and their commitment to providing tools that meet your budget, visit their website.