For a startup company, preparing to launch a product is a hectic time. Since this is the first look consumers will have of your brand, you must keep in mind many marketing factors when you design your item’s packaging. The experts at Faro Industries, the leading thermoforming and 3D printing company in Rochester, NY, share considerations for planning your product’s container.

3 Packaging Tips for Startup Businesses

1. Assess Your Target Demographic

Before you can design packaging, you must determine the consumers you wish to attract and where you plan to sell your product. If your item will sit on a shelf in a retail store, you need an eye-catching design to make it stand out. If you want it to hang from a rack in a grocery or drugstore, you might need a plastic case made through thermoforming. If your product will be used in an office environment, focus on simple packaging. 

2. Create an Eye-Catching Design

No matter where you sell your merchandise, it should have a package that reflects your brand’s image and priorities. When a target consumer looks over your product, they should understand what differentiates it from competing brands, whether it’s natural ingredients, a trendy appearance, or cutting edge technology.

3. Calculate Costs

When you have a startup business, it’s essential to stay on budget. Ordering packaging in bulk is an effective method for controlling costs. Choosing containers that are straightforward and easy to construct also will help you save money.

If you have a packaging design for your product that requires skill and attention to detail to create, turn to the professionals at Faro Industries in Rochester, NY. This innovative company specializes in 3D printing and thermoforming to make custom plastic products for clients. Call (585) 647-6000 to speak with a representative of the business about your design and visit their website for information about their services and past projects. Check their Facebook page for more news from the company.