Point-of-purchase (POP) displays are any type of retail exhibit that features specific merchandise and is not part of standard store shelving. Often made of professional plastics and high-quality signage, these displays offer a number of marketing and sales benefits. Below, learn more about POP displays, some common types, and the advantages they provide.

What Is a POP Display?

Store shelves are full of merchandise competing for shoppers' attention. POP displays are standalone exhibits separate from the shelves that highlight certain products. They are most often placed in areas where customers will easily spot them and where purchasing decisions are made, such as near checkout lanes and endcaps. The featured products might be on sale, part of brand promotion, or deeply discounted for a closeout.

What Are the Different Types?

A freestanding display is a self-supporting exhibit that spotlights a certain product or brand. It's often made of professional plastics or cardboard. This is the most common type of POP display.

Endcap displays are positioned at the end of aisles. Shoppers can clearly see the items without having to go down the aisle, making products easily accessible.

Dump bins are freestanding, large containers that hold smaller, individually packaged products. The merchandise is less organized than it is with a traditional freestanding display, and shoppers will often sort through the bin to find the item they're looking for.

Banner stands are actually a type of signage. They alert shoppers to the location of featured merchandise. Although they are large, banner stands can be moved around and placed at various locations around the store.

What Are the Sales & Marketing Benefits?

For a big box store, POP displays are an effective way of getting customer attention. They draw shoppers to certain products and help move merchandise quickly and easily. They are made of professional plastics and other durable materials, so they require little upkeep and can withstand a variety of products and customer interactions. 

POP displays can help promote the store's brand or the brands of products they carry, resulting in an expansion of your customer base and an increase in revenue. They also provide a more positive experience for the shopper, helping simplify purchasing decisions and making products readily accessible.

When you need professional plastics for a POP display, contact Faro Industries. Since 1967, they have been serving clients in Rochester, NY, and across the globe. They provide custom plastic thermoforming and 3D printing for a variety of applications and industries. Call (585) 647-6000 or visit them online to request a quote or learn more about their services.