A custom plastic point of purchase display is more than a storage shelf for your products. A well-designed display draws the eye and convinces customers to add your products to their purchase. To do this, you need to use several professional design techniques to communicate with the buyer. The guide below discusses how you can achieve that successfully.

A Guide to Designing a Point of Purchase Display

Know Your Audience

All your design decisions should target the people you're marketing this product to. For example, your custom plastic display should be at eye level, so customers can easily browse your products. The color and style of the display also tell the viewer about your product, and should be tailored to your audience. For example, you might choose bright colors for female buyers and darker ones for males. Make sure to coordinate the color with the product packaging.

Make Your Product Accessible

An effective display should make it simple to reach out and take the product. Avoid making the customer bend down or reach too high. If the products are small, consider bins or a mechanism for moving merchandise to the front of the shelf, so buyers don't have to reach deep into the display to get what they want.

Know Where It's Going

A custom plastic point of purchase display that is going on the sales counter will look very different from one that is designed to stand in an aisle. You need to know whether the display will go on the floor or a shelf to decide how tall to make it, and how many sides will be visible and accessible, as well as how much space you have to work with. Consider how similar merchandise is displayed; while you want your design to stand out, the basic dimensions of existing displays can give you a starting point.

If you're ready to create a point of purchase display or any other custom plastic product, contact Faro Industries in Rochester, NY. Serving Monroe County for over 50 years, they have stayed at the forefront of professional plastic manufacturing techniques, including 3D printing, designing and manufacturing components, assemblies, and prototypes. To browse their offerings, visit their website or call (585) 647-6000.