When walking through the aisles, many consumers decide whether to purchase something in-store or online. An effective point of purchase display will catch their attention and encourage an impulse purchase, yielding higher sales. Design your custom plastic display using proven advertising strategies that will boost sales.

A Guide to Designing a Point of Purchase Display

1. Find Your Unique Selling Proposition

The unique selling proposition is the factor in your product that makes it special. It tells your consumers why they should buy your product rather than purchase similar items your competitors sell.

Determine who your target market is—age, gender, income level, and occupation—and find a unique selling proposition that will attract them. Advertise what makes your product special and make sure to display the message at eye level so it’s easy to read.

2. Use Color

Bold graphics and color will draw the eye to your display. Consumers browse through many items at the store, so you don’t want your display to blend in with everything else.

Add vibrancy and interest by making your custom display a unique shape, such as a circle or triangle. Bold colors such as red, blue, or yellow can catch someone’s eye from across the store.

3. Keep the Message Short

When a consumer looks at your display, you have about three seconds to draw them in or you will lose their attention. Shoppers don’t want to stop and read a large chunk of text.

Make the letters large and easy to read and keep the message short and efficient. You want to get the point across in as few words as possible. If a graphic helps drive the message home, then use one.

Faro Industries will bring your design to life with their custom plastic 3D printing services in Rochester, NY. Your display will be durable and attractive with bold colors, and their in-house designers will help you visualize your design with their CAD technology. Since opening in 1967, they have utilized the latest technology in the industry for the finest products, the best value, and quickest turnaround times. Learn more about their professional plastics process online and call (585) 647-6000 to begin your design.