Point-of-purchase displays are effective tools for attracting a consumer’s attention and convincing them to purchase a product. However, a modern prototype of these displays looks much different than its older counterparts. That’s because marketers have implemented new strategies to increase their effectiveness. Understanding the latest point-of-purchase trends can help to get the most out of your investment.

What Does the Future of Point-of-Purchase Displays Look Like?

1. Data-Driven

With the current modern data analytic tools available, marketers are able to gather further insight on how to best advertise to their customers. This data is a valuable tool for maximizing the effectiveness of point of purchase displays. By utilizing market trends and buying habits, each display can be customized based off of target consumer, location, and time of year information, helping to deliver better results.

2. Interactive

Creating a display that promotes consumer interaction is another popular trend designed to boost engagement. There are numerous ways to do this. For example, a touch-screen display can prompt shoppers to complete a questionnaire and will recommend appropriate products based on the answers.

QR codes can also be implemented on these displays. People can scan the codes with their phones and receive helpful insights on the product being displayed. Some companies are even experimenting with augmented reality displays. These prototypes allow shoppers to see how various shades of make-up or glasses will look on their faces. They also allow customers to “try on” shoes and other articles of clothing.

3. Attention-Grabbing

Rather than creating a point of purchase display that is big and bold, marketers are looking for new ways to convince shoppers to stop. One way they have done this is by going digital.

Many displays now use video technology and music to grab a person’s attention. This also gives marketers the ability to easily change the intended messaging by including multiple video or photo advertisements that rotate throughout the day.

 

See how effective point-of-purchase displays can be, and let the team at Faro Industries in Rochester, NY, design a prototype for your company. These professionals have specialized in the fabrication of thermoform plastics for more than 50 years. They use their expertise and mastery over this material to create eye-catching displays that will help connect consumers to your product. Call (585) 647-6000 to schedule a consultation, or visit them online to learn more about their range of services.