Vacation rentals are becoming increasingly popular as people discover it’s a way to earn a steady stream of passive income. However, as the investment trend becomes more prevalent, you can expect to have more competition in the area. If you want to ensure the rental stays booked, use these marketing strategies.

How to Successfully Advertise a Vacation Rental

1. List Wherever Possible

There are numerous online platforms where you can list a house for rent. However, keep a close eye on all the listings and update the availability on each of them whenever someone has booked dates.

If you have a busy schedule, outsource this time-consuming task to a property management team. Look for one that already has systems in place for integrating multiple platforms and knows how to manage your presence and communication on each.

2. Upload Many High-Quality Images

Your property may be in paradise, but it’s challenging for renters to get that impression if there are only two or three low-quality pictures of the home. Provide potential guests with a full view of each room and the best amenities. The pictures will help them envision spending time in the space.

Capture the rental’s exterior and surroundings. It also doesn’t hurt to show which attractions they can expect to run into in the close proximity of the house. The more unique details you provide, the better the home will stand against nearby competitors.

3. Use Descriptive Titles

If someone is searching for a rental in your area, there’s no reason to waste valuable text space in the title by stating the obvious. Instead, tell them something they don’t know, like, “spacious condo with hot tub, sundeck, and outdoor lanai.”

People will be inclined to click on the listing if you’re specific about its unique advantages. Since you can’t cram everything into the title, pick the most appealing features and try to creatively word them in.

If you own a vacation rental on Maui, turn to Hawaiian Management in Kihei, HI. These professionals will help the property stay booked and ensure the guests’ needs are met. After a guest leaves, they’ll handle settlement and cleaning and perform any maintenance on the property. Call (808) 205-0781 to find out how they can remove the stress of managing your rental, or visit their website to learn about their services.