Your business signage is an essential part of your brand identity. This one-time investment can be an effective marketing technique that provides a valuable return for many years when designed properly. The following tips can get you started on the right path toward an ideal, eye-catching sign for your company. 

What Features Make a Business Sign Effective?

1. Information

Business signage should provide all the information your customers need without overwhelming them, getting the point across with as few words as possible. Your business name should have the most prominent text, so it's the first thing people read. You can then include other essential information in smaller text, such as your hours, services, a tagline, or contact info for the times you're out of the office. 

2. Legibility

Many people will view your sign as they drive by or from a distance across the street. Make it easy for them to read the sign by avoiding fonts that have heavy cursive or are very thin, as these are more difficult to read. Simpler fonts with clear, straight, and heavy lines on the letters are best. 

3. Color

Choose a bold color for the background that catches the eye; it should stand out from the color of the building where it's mounted. Make the text pop out from the background by choosing two contrasting colors rather than similar ones; black stands out from white, for example, while red text will blend into a pink background. Find contrasting colors using a color wheel and select those opposite each other on the wheel. 

4. Branding 

All of your business advertising should reinforce your style to create an easily recognizable brand among your consumers. Include your logo on the sign. You can pull your signage colors from your logo or other shades you use in your advertising. Most businesses consistently use between two and four “branding colors.” 

5. Light

By illuminating your sign at night, you won't restrict its visibility to daylight hours. You can choose from many options that range from simple accent lighting to neon selections or fancier, backlit channel letters in which light glows from behind each letter.

For high-quality business signage that will establish your brand, bring in new business, and last for many years, turn to Kelly Sign Resources in St. Louis, MO.  They're known throughout the community for their high-quality products at affordable prices, but this locally owned and operated company can service and ship to any business inside the U.S. Customers rely on them for exterior and interior signage in a variety of styles and sizes. Learn more on their website, or call (314) 457-1300 to discuss your project and get a free quote.