Food trucks are quickly becoming the most lucrative and sustainable way for restaurants to reach customers and boost their brand profile and profits. However, before hitting the streets or local events, it’s important to consider your vehicle’s appearance and how you can build your business’s reputation through marketing strategies like vehicle wraps. Here are a few key design considerations to keep in mind when planning wraps and decals.

What You Should Know About Food Truck Vehicle Wraps

1. Plan Around the Serving Window and Doors

A vehicle wrap should work with and around your food truck’s physical features, such as rear doors, awnings, service windows, fuel tanks, and wheel wells. 

For example, if you place a key piece of information, such as your restaurant’s name, on the flap covering your service window, try to place the same information elsewhere on the vehicle so customers can make note of and remember it.

2. Choose Bright, Eye-Catching Colors

Whether they’re driving past along the road or walking by in a busy parking lot or fairground, the color of your vehicle wrap is likely the first feature potential customers will see. As such, it’s a good idea to choose something that will stand out from the white, neutral, or cool colors seen on most service vehicles.

It’s a widespread belief in marketing that the color red can increase sales, if only because it’s highly visible and stands out sharply against other colors. However, if red doesn’t work well with your branding, greens, yellows, and light, bright blues are good alternatives.

3. Keep Text Simple

Most drivers will have only a few seconds to read the text on your vehicle wrap when in traffic. Even at a concert, festival, or other event, customers will be more likely to visit food trucks when they can quickly figure out what they offer.

Make sure your customers can read and understand essential information, such as your restaurant’s name, contact information, and specialty dishes, within a few seconds. Avoid excessively detailed or lengthy descriptions, present important information in clear, legible lettering, and consider how the text will look from multiple angles and distances.

If you’re ready to make vehicle wraps a part of your food truck marketing, contact Bitterroot Screen Printers in Kalispell, MT. This company offers fully customized decals and wraps incorporating your branding preferences and tailored to your exact requirements and preferences. Call (406) 752-1386 to request an estimate, and visit them online to learn more about their services.