Customized clothing and accessories are a popular choice for marketing campaigns looking to boost brand exposure and deliver a clear message. While there are many printing methods that can be used to create custom apparel, direct to garment printing has become one of the most preferred techniques. However, many businesses don't know enough about this process to determine if it's the right option to meet their needs. The following guide explains what it is and the advantages it provides.

How Does Direct to Garment Printing Work? 

Direct to garment printing is a relatively new technology that has only recently been recognized as an effective alternative to traditional production methods. This technique involves printing a digital image directly onto a garment or other fabric item using water-based inks. The fibers of the material then absorb the ink, so the design can't be felt when touched. Once all the colors have been added, a heat press or conveyor dryer is often used to dry the ink completely and ensure it properly adheres to the fabric. DTG printers work much like inkjet printers but on a larger scale. 

What Are the Benefits?

There are many reasons to consider direct to garment printing over other methods. To begin with, it requires minimal setup, which makes it a quick and economical choice for smaller orders. These printers can also handle a full array of colors, allowing them to print more complex designs and images with a great deal of detail. This is ideal for creating promotional products that stand out from the competition. 

It also delivers unmatched, professional quality, which is vital when representing a business. Additionally, since printing is done right onto garments, there is no waste to worry about, making it one of the more environmentally friendly options. 

If you're interested in having quality promotional products made to help increase your business's brand awareness, turn to Bitterroot Screen Printers in Kalispell, MT. They're experienced in a variety of production processes, including direct to garment printing, and are dedicated to providing high-quality designs optimized to achieve each client’s unique marketing goals. Call (406) 752-1386 to place an order, or visit them online to view some of their past projects.