Back in the day, small businesses found it difficult to get their brand out there. However, the idea of vehicle wraps has made advertising easier and more affordable, particularly for startups and small companies. Sticking vinyl decals and full graphics on commercial fleets is catching on; here’s how it can help you market your enterprise.

How Do Vehicle Wraps Work?

Unlike other forms of advertising media, a vehicle wrap is considered passive. A fully wrapped or decorated vehicle is not intrusive or annoying; it’s merely there, waiting to be noticed or catch the eye of someone interested. When parked in a location with heavy traffic, a mobile ad can generate as much as 70,000 impressions in a day.

Aside from parking a wrapped vehicle in a high-visibility spot, driving it around is one way to spark interest and get your brand recognized. Getting stuck in gridlock may sound like a nightmare, but it can also mean that more people will see your company name or logo. Even if most of the people who saw your brand won’t need your services now, they already have an idea of who to call next time.

Why Are They Smart Investments for Businesses?

Vehicle wraps are the most cost-effective advertising medium. It only costs 48 cents to generate a thousand impressions, which is significantly lower than what you’ll spend on television and magazine ads. If you’re on a limited budget, mobile advertising will give you the most bang for your buck.   

While it’s true that TV and newspaper ads have a broad audience reach, they also have limited runs. Once people are done watching or reading, they will no longer see the advertisement. With vehicle wraps, your mobile ads are always seen, 24/7, until you move or park the car somewhere else.

Vehicle wraps are small investments that have big returns for your business. Get one for your fleet at Bitterroot Screen Printers in Kalispell, MT. Since 1991, they have provided a broad range of services, such as screen printing, custom designs, and the production of promotional items. Call (406) 752-1386 to discuss your marketing needs, or browse their gallery of previous works online.