Incorporating digital signage in your company’s marketing efforts is an excellent way to stand out and call attention to your brand. What you choose to put on display is equally important, as it’s what connects your audience to you. Here are a few compelling ideas to keep in mind.

What to Put on Your Digital Signs

1. User Testimonials

What is it about your business that separates you from the competition and helps you stand out? When your clients and customers share enthusiastic reviews, use those kind words to your advantage and share them on your digital signage. Including words of praise and positive reviews is a great way to draw attention to your brand, especially when they're displayed on eye-catching digital advertising. This is an excellent technique to attract new clients who may be curious about what you have to offer while also energizing your existing base to continue patronizing your business.

2. Contests & Promotions

Few marketing efforts are likely to garner as much attention as a contest or promotional event. They’re useful in bringing clients to your business, attracting new interest, and generating a buzz about your brand. To make the most of the event, however, it must be marketed properly. Advertising it on a digital sign is a simple and effective way to reach many people.

3. Social Media Platforms

Consumers are usually interested in learning the best and most practical ways to remain connected with you. Even if they don’t stop by right away, your digital sign serves as a type of reminder—it’s the sole element that forges a bond between your brand and the consumer, so use this opportunity to share your social media platforms on it. Make sure that your username is bold and easy to read and that it clearly indicates the right platform for each name.

If you're ready to incorporate digital signage into your company’s marketing efforts, turn to the team at Integrated Image and Sound in Plano, TX. The company offers a variety of audio and video solutions for your home and business. Rely on them for everything from audio system design to outfitting your conference room. Visit the website for a complete list of services, or call (214) 773-0459 to schedule a consultation.