Share:

Every business owner needs to decide how they price goods and services, whether they're running a restaurant or a printing supply store—and they can also decide whether to offer any special discounts. One to consider is a partial price for customers who’ve served or are serving in the military. Not only is the policy a way to do the right thing, but your business will also benefit in the process. Understanding the benefits of offering a discount is essential when you begin business planning for the future. Here’s a guide to why you should consider military discounts. 

Why Businesses Should Extend Discounts To the Military 

1. Show Your Values

Offering a military discount is a chance to show that your business stands behind the United States and firmly believes in our soldiers. Nonmilitary but patriotic customers will admire that you too have a patriotic sensibility. Furthermore, the military community is sure to take notice and appreciate the gesture. There is an opportunity to add many new and loyal customers or clients. 

business planning

2. Make a Difference

A key aspect of business planning often involves considering ways that your business can make a positive impact. Many military members, especially aging veterans, are on a fixed income and have experienced injuries or trauma while serving their country. By making it easier for them to afford basic goods or eat tasty food at your restaurant, your business is doing a true good deed. While helping out those in need is its own reward, others in the community may also notice, raising their estimation of your business. 

3. Generate Sales

There is always some inventory that hasn’t sold quite as much as you would have wanted in any business. A tried and true way to clear the racks and make back some of the cost of purchasing is to have a sale. Offering military discounts is essentially a micro sale and can help you speed up product turnover. That way, customers can look forward to seeing more new products on display.

 

If you are looking for new ways to expand your business, manage discounts you offer,  or get help with future business planning, turn to the expert team at QT Business Solutions - Grant Writing, Business Plan Writing, Microloans and more! in Southfield, MI. For over 20 years, this business consulting service has helped business owners to improve and evolve the way they operate. See their complete list of services online and call (248) 780-1188 for a consultation. 

tracking