Nickelodeon® is one of the highest-rated networks in the history of cable television, with tons of famous cartoon shows known as Nicktoons®. Some of its most popular shows, including "Rugrats®," "SpongeBob SquarePants®," and "Doug®," are popular among children and adults alike due to their relatability, comedy, and unique art styles. For the ultimate nostalgia journey, learn more about the history of Nicktoons below.

Origins of Nickelodeon Cartoons

Nickelodeon first started as a channel called Pinwheel® in 1977 and aired educational content for 12 hours each day. Two years later, it was rebranded with its current name and launched as a company focused on kid-friendly content. Their content included a sketch comedy show called "You Can't Do That on Television®" and a game show called "Double Dare®." Both were moderately successful, but Nickelodeon struggled to become profitable with poor ratings overall.

The Launch of Nicktoons

The 90s were the golden era for Nickelodeon. In the late 80s, new executives were brought in, and the company shifted its brand and started accepting pitches for new shows. In 1990, Nickelodeon opened a production studio in Florida and began creating original content called Nicktoons. Previously, they had outsourced almost all their programs.

As Nickelodeon's audience expanded, it released its first three Nicktoons: "Doug," "Rugrats," and "The Ren & Stimpy Show®." Those shows received good ratings and allowed the studio to continue to produce content. In 1996, "Hey Arnold!®" premiered and became one of the most popular Nicktoons of all time.

Later Critical Success

Nickelodeon kept its streak into the late 90s, releasing "CatDog®" and "The Wild Thornberrys®." In 1999, Nickelodeon premiered both SpongeBob SquarePants and "Rocket Power®," both of which were very popular. These shows have inspired millions of fans to create merchandise and art based on their stories and characters.

Popular shows released in the early 2000s included "The Fairly OddParents®," "The Adventures of Jimmy Neutron, Boy Genius®," and "Avatar: The Last Airbender®." Nickelodeon is still producing shows, movies, and other content, thanks to the inspiration in the 90s to release its first three Nicktoons.

If you’re looking for your own Nicktoons-inspired art, contact Brett Wilson Art. Brett Wilson is an artist based in Tampa, FL, who does personal commissions, logo design, and illustrations in the style of 90s Nickelodeon cartoons. He creates prints, stickers, posters, digital art, and more. Visit his website to see his previous work, visit his store or call (860) 930-7150 to place an order. You can also see more of his art on his Instagram @brettwilsonart.