Many companies rely on their website for advertising and connecting with customers. A well-designed, interactive site will leave the most significant impact, and video can be a solid addition. There are many ways to use this content, and below are a few advantages of adding corporate video productions to the homepage.

Why Add a Video to Your Website?

1. Establish Brand

Corporate video production gives you immediate credibility. You set yourself apart from the many websites that only have photos—an important part of bolstering your brand. 

With video editing, you can also include brand colors, an animated logo, slogans, messaging, and videos of your team in action. This tells visitors exactly who you are, what you do, and helps you stand out from competitors.

2. Improve Visibility

Video keeps visitors engaged and on your website longer. This is good for search engine optimization (SEO). The longer a user stays, the better your website will rank on Google. 

When someone enters a keyword related to your services, you’ll increase your chances of appearing first and getting their business. Videos are also shareable. Should a visitor post the video to a social media page, you’re suddenly reaching a new audience 100% free of charge.

3. Inform Quickly

A homepage video is an opportunity to educate visitors about your company very quickly. Rather than scrolling through an About page, Products page, or History page, a user can find a teaser of all this content in the corporate video production. 

Include a few words from the CEO about the company’s past and future, and show off your most popular products. Once users see this, they’ll be enticed to explore the rest of the website.

For a beautiful website video, work with Studio 25 Productions. This corporate video production company works with customers in Newnan, GA, and since 1996, has created stunning content. Their skilled videographers and editing team will capture training videos, branding content, and more to improve your advertising. Learn about all their services on their website. Call (404) 200-3842 to speak with a representative.