An intro video is a short clip that provides viewers with essential information about your brand, products or services, and mission. Many companies add one to their website homepage to get the attention of visitors and make them more likely to become interested in giving them their business. As you get started on video production, here are a handful of do's and don'ts to consider. 

Do:

Have a target objective.

Starting with a goal or purpose can keep your video's message focused and make it more meaningful to viewers. Possible target objectives may include explaining what your company does, showcasing the talent of your team, or highlighting certain products and demonstrating how they work. Think about what you most want to communicate and whether your intention is to educate, promote awareness, or persuade, and center your video around these goals.

End with a call to action.

A call to action refers to words or phrases used to prompt viewers to reach out to your company or make a purchase. At the end of your intro, include a call to action that encourages those who visit your site to request an estimate, book a consultation, or buy a product. A professional video production team may have the ability to embed a link or button into the video that can lead viewers directly to your contact information, quote request form, or online inventory.

Don't:

Make it too long.

Though videos are often more engaging than text, photos, and gifs, they may lose the attention of viewers if they are too long. People frequently decide whether to watch a video based on its length, and shorter videos are more likely to capture the attention of viewers from beginning to end. Generally, an effective and engaging intro video should run about two to three minutes. A video production company can add an eye-catching thumbnail that makes those who visit your site more inclined to press play.

Shy away from showing personality.

Showing personality in your video can humanize your brand and make viewers feel a sense of connection with your company. You can accomplish this by showing candid clips of your team, including voiceover or face-to-face interviews with employees, or adding b-roll footage of your office space or storefront. This can give viewers an insider's look into your business and help them better relate to it, which may prompt them to seek your goods or services. 

When you're ready to add an intro video to your website, get in touch with Studio 25 Productions. They provide video production and editing to clients throughout the metro Atlanta Area. Call (404) 200-3842 to request an estimate from a professional videographer, and visit the website to learn more about how they can help you boost your business with media production.