Once restricted to traditional media like television, video ads are the next step in the evolution of marketing. Currently, they make up over 80% of internet traffic, and more than half of all consumers want to see more video content in the future. Aside from these facts, business owners can derive a surprising array of benefits from video advertising. Have a look at a few of these advantages below.

What Are Some Benefits of Video Ads?

1. They Have Higher Rates of Engagement

Unlike print and audio media, video ads combine movement and sound to convey information. This makes them more easily and quickly digestible for viewers and therefore more likely to attract engagement.

Actors are able to convey tone and narrative more effectively and quickly than the written word, which requires audiences to work to understand content. This is why viewers are able to retain 95% of a message through video, compared to 10% through text.

2. They Drive Conversions

The ultimate aim of any advertising campaign is to convert engagement into sales. Much of the time, this involves keeping audiences engaged with web pages, which is why the first 10 seconds after a viewer clicks onto a page are the most critical for capturing their attention.

Including video ads in a landing page can increase conversions by 80%. Furthermore, sites that don’t include videos have an average conversion rate of 2.9%, compared to 4.8% for sites that do. For these reasons alone, recording a few effective video ads can significantly impact a business’s performance and profitability.

3. They’re Shareable

Perhaps the most valuable aspect of video advertising is that, far more than print and imagery, video is shareable. 92% of consumers share videos on social media platforms and through direct messaging.

If your ad is memorable, humorous, or exceptionally valuable or informative, the potential for shareability increases accordingly. Therefore, a single well-made ad can be shared hundreds, thousands, or even millions of times, turning a single investment into an effective campaign reaching far more viewers than static media might.

When you’re ready to record memorable, engaging video ads to drive conversions, turn to Studio 25 Productions. Serving businesses throughout the Atlanta, GA, metropolitan area since 1996, these experienced videographers will help you design and create videos for a wide range of uses based on your needs and preferences. Call (404) 200-3842 to discuss your needs with a helpful team member, and visit them online to learn more about their work.