Today, TV networks, streaming services, and television apps are incredibly popular. In fact, the average American spends a little over three hours per day watching programming. With so much time spent viewing shows and movies, on-screen representation is more important than ever. Here's a guide to why diversity matters in this industry. 

Why Does Representation Matter?

According to the US Census, nearly 40% of Americans identify as non-white. In contrast, only 19% of lead actors in 2017 were people of color. Since the average individual watches hours of television every single day, a lack of on-screen diversity does not necessarily paint an accurate picture of the world we live in. Showcasing minorities can uplift individuals that haven't been seen in traditional media and inspire potential allies to prioritize social justice. 

Similarly, the impact of on-screen representation can have incredible advantages for children and underrepresented communities. Shows that feature various ethnicities, religious beliefs, and sexual orientations can foster inclusive environments in the classroom where peers accept one another for their differences. 

It can also inspire people of color and members of the LGBTQ+ community to explore creative careers. With TV networks and movie theaters showing more diverse content, communities can naturally become more tolerant. Seeing characters that look and act like diverse people found in the real world can also boost self-esteem, confidence, and pride in who you are. 

How Has Diversity Affected TV Networks, Film, & Streaming Services?

The film and TV industry have begun to respond to the demand for on-screen representation. Major motion pictures such as Black Panther and Crazy Rich Asians showcase almost exclusively minority actors in lead roles and have become box office successes. 

Approximately 18% of major films feature LGBTQ+ characters and kid's shows, like High School Musical: The Musical: The Series on Disney+, features an LGBTQ couple and a gay love song boosting visibility in mainstream media geared toward younger audiences. Studies have found 79% of viewers crave more diverse content, so the push toward new faces and storytellers as well as niche streaming platforms continues.

If you're looking for a cutting-edge TV network that uplifts minority communities through dynamic programming and on-screen representation, iElevate + TV is right for you. Proudly showcasing stories that are Black and LGBTQ+ friendly, this streaming service offers high-quality movies and live TV on important topics, like spirituality, social justice, and personal wellness. To learn more and browse the catalog of content, visit their website.