Doing a good deed through your small business does more than help the charity of your choice. Corporate donations can contribute to your company's success and greatly impact the mood of your staff and customers. Here are several reasons to support charitable causes.

Why Your Business Should Donate to a Charity

1. Improved Reputation

Giving donations to charity creates a generous perception of your business. Customers will have a more benevolent opinion of your company, making them more supportive of your business ventures. Since they know the company gives back wherever it can, they'll prefer to support and purchase from you. This exemplary image can also lead the public to talk up your business, naturally improving your word-of-mouth marketing.

2. More Networking Opportunities

When networking, you can meet other industry members who can share valuable insight and opportunities to help your company grow. However, as a small business, it can feel intimidating, and you may be unsure where to begin.

Working with charities makes the process easier, connecting you with other good-intentioned companies and the charities themselves. Since you share common interests, starting conversations and building relationships become easier. You could even get invited to events that build publicity or be asked to collaborate with another business if your services and products can benefit one another.

3. Happier Employees

Employees are proud to work for a company that contributes to the community. By giving regular donations, your team can become more enthused about the work they do for you and improve their efforts to make your business successful. 

Happy employees are more productive and likely to speak well about your company to their friends and families. Their satisfaction also reduces the chance of high employee turnover, as people will not want to leave a job that they feel good about.

If you're looking for a nonprofit organization to donate to, consider COTS in Detroit, MI. This charity helps homeless families and children by offering temporary housing, education, and job training to help them achieve their goals. Call (313) 831-3777 to speak with one of their volunteers, or visit their website to learn how you can make donations.