Virtual trade shows and conferences have become the norm in recent years. Today, more business owners than ever are taking advantage of the opportunity to attend digital networking events and establish their online presence. However, it can be a challenge to make a good impression without the advantage of face-to-face interactions. Luckily, a few key tactics can help your virtual booth make a strong impression.

How to Plan a Successful Virtual Expo Booth

1. Define Who You Are

Just as you would introduce yourself to visitors at an in-person event, make the most of a virtual networking event by providing a clear and direct link to a page that shares information about your business. Introduce yourself and explain the nature of your products or services. 

As in any introductory interaction, ask yourself why people should consider giving you their business. Here’s where you have the opportunity to make an initial yet informal pitch.

2. Create an Attractive Booth

It pays to develop a virtual booth that draws the attention of other attendees. First and foremost, your logo should be visibly displayed so that there’s no mistaking who you are. 

Include elements that encourage some sort of action, like a virtual sign-up form where visitors can register for your email list or sign up to attend an upcoming event. Another smart tactic is to offer a live chat feature where visitors can immediately connect with someone from your company if they have questions.

3. Give Away Promotional Products

Part of a successful networking event involves making valuable connections—and keeping them. One way to establish a powerful link is to offer a giveaway. You can use this opportunity to give away company swag, be it a cooler, sweatshirt, or water bottle emblazoned with your company’s logo and contact information. 

This benefits you in two ways: by drawing visitors to your virtual booth and serving as a lasting reminder of your business. Since your goal at this event is to attract more attention, this is an excellent starting point. 

For outstanding business development opportunities, including traditional and virtual networking events, visit the South Fulton Chamber of Commerce. For 70 years, they’ve been committed to helping business owners in the southern Atlanta, GA, area through every stage of their growth. Whether you’re interested in learning more about connecting with others or creating a polished virtual booth that stands out, this team has the resources to facilitate your success. Visit the website for information on membership and upcoming events, or call their Union City office at (770) 964-1984 to speak with a representative.