Businesses of all sizes rely on the internet to reach customers and increase profits. Search engine optimization (SEO) affects when and where you show up in search engine results, and it’s a core aspect of marketing success. Whether you’re upgrading your web design or creating a marketing plan from the ground up, consider the following reasons to focus on SEO.

Why SEO Is Essential for Businesses

1. Reaches New Customers

The goal of SEO is to ensure you show up first when someone searches a relevant phrase like “local plumber“ or “personal injury lawyer in Nebraska.” This can be achieved by embedding these keywords in your web design. 

Search engine algorithms — called crawlers — review blog articles, web copy, and other content for these phrases. Then, they list websites in the results based on what they believe is most relevant. This is how you reach new customers looking for your services in a specific area.

2. Increases Credibility

Showing up in the top three results for a search establishes trust with potential customers. They recognize you as an industry leader in the area and will be more likely to click on your website. 

Also, search engine crawlers trust your content more and will rank you higher regularly. As you continuously show up at the top of search results, people will become more familiar with and trust your brand.

3. Creates a Better User Experience

User experience is the next step in keeping prospective customers on your site and driving them to contact you or subscribe. Well-organized keywords and phrases make it easier for users to find what they’re looking for once they’re on your website. This bolsters your brand and can be a reflection of what they think working with you will be like.

When you work with web design professionals, it’s important to create an optimized mobile version of your website. Many people search for services on their phones throughout the day. A mobile-dedicated website ensures links are easy to click, the text is legible, and crawlers can quickly identify your keywords and phrases.

If you want to achieve business success online, contact Intellicom for your web design needs. Based in Kearney, NE, this company offers a number of business solutions, ranging from general IT support to security cameras and computer networking. Start learning about their web design services on their website or by calling (308) 237-0684. Discover more insights on their Facebook page.