Many customers will have their first interactions with your company through its website. Updating your web design and ensuring fast speeds will establish your business as a modern operation that pays attention to the details. A new website may also improve the user experience and boost your reputation. Below are a few common signs it’s time to renew your digital presence.

When Should You Get a New Website?

1. Long Loading Times

If pages on your website take too long to load, new visitors will likely get frustrated and move on without exploring what you have to offer. Search engines also evaluate load times, so a slow site can negatively impact your SEO results.

Dated scripts and old platforms can’t take advantage of today’s higher internet speeds. An update using modern software can give you a website that loads in a fraction of a second, creating the user experience your customers expect.

2. Lack of Mobile Optimization

Nearly half of all web traffic comes from mobile devices. Optimizing the website for display on phones and tablets is essential for meeting expectations and encouraging visitors to work with you. Some webpages become unorganized due to the smaller dimensions of phone screens, while others aren't viewable at all. 

Mobile-optimized websites adapt to the size of the user’s display and even offer different features designed for touch screens. These extra elements create an engaging experience and increase conversion, no matter what device the user is on.

3. Dated Web Design

Design trends that were cutting-edge just a few years ago may look quaint and old-fashioned today. Using elements like Flash or an HTML template sends the message that you haven’t updated the site in years, possibly creating a negative impression among visitors.

Replacing a dated site with an updated design using modern elements shows that you take your web presence and business seriously. It also gives you the chance to employ more graphics, embedded videos, and other elements older platforms couldn’t manage.

No matter what business you’re in, Intellicom in Kearney, NE, will create a beautiful, functional website that matches your brand and provides the experience users expect. They serve businesses throughout Greater Nebraska, offering bespoke web designs and custom applications. Visit their website for more information on their web design services, get updates and tech tips on Facebook, or call (308) 237-0684 to discuss your needs with a member of their team.